4K Service channel renamed as Star Sports 4K by Airtel Digital TV

[somnath chakraborty]

On tp 11600 3270 v star sports 4k demo channel available

Maybe this is not the reason name not used as star sport 4k but use 4k service.
P.s found this star sports 4k channel name on tp hence posted

Although previous one was a tv channel and this one service channel

 

[Vadirocks]

On tp 11600 3270 v star sports 4k demo channel available

Maybe this is not the reason name not used as star sport 4k but use 4k service.
P.s found this star sports 4k channel name on tp hence posted

Although previous one was a tv channel and this one service channel

It's There Since Years

 

[RdX]

Hope it's permanent 4K Service channel, probably most of big Broadcasters use this slot upcoming months. If Brahmastra Premiere or WPL finals yesterday aired on this channel definitely airtel gets huge promotion, but Star/Viacom18 and airtel forgot this trick.

 

[dino29]

Hope it's permanent 4K Service channel, probably most of big Broadcasters use this slot upcoming months. If Brahmastra Premiere or WPL finals yesterday aired on this channel definitely airtel gets huge promotion, but Star/Viacom18 and airtel forgot this trick.

It is not a question of providing 4K channel or content but whether same is financially viable for a broadcaster or operator. Under current circumstances at best select key events can be shown via such service channels, for rest OTT is the destination

 

[somnath chakraborty]

Hope it's permanent 4K Service channel, probably most of big Broadcasters use this slot upcoming months. If Brahmastra Premiere or WPL finals yesterday aired on this channel definitely airtel gets huge promotion, but Star/Viacom18 and airtel forgot this trick.

But the problem is bro it will also eliminate cost of subscribe ott platform / sports and movie channels coz if anyone get in best quality mere under 100 rs why they pay for ott or other channels

 

[dino29]

But the problem is bro it will also eliminate cost of subscribe ott platform / sports and movie channels coz if anyone get in best quality mere under 100 rs why they pay for ott or other channels

OTT would still be lot more affordable and offer lot more content. Compare the content u get on Amazon Prime Video, Disney+Hostar for monthly cost of Rs. 100 or 150 or even less for certain annual plans which support viewing content on TV screen vs A 4K service channel which would cost Rs. 50 or 100 or even more and give u access to just single event

 

[somnath chakraborty]

Rs. 50 or 100 or even more and give u access to just single event

Bro u get me wrong
Sometimes single event worth million dollar

Ex ipl sad we not get fifa wc wished adtv add 4k service that time i am certain then xstream box sale would be saw spike but they missed chance as jio cinema new that time into the market

 

[Ashok Varma]

But the problem is bro it will also eliminate cost of subscribe ott platform / sports and movie channels coz if anyone get in best quality mere under 100 rs why they pay for ott or other channels

OTT is never comparable to TV. OTTs have premiered movies/soaps before TV without ADs with viewers convenient time, but TVs premiered movies with heavy ads (above 1hr)

 

[RdX]

It is not a question of providing 4K channel or content but whether same is financially viable for a broadcaster or operator. Under current circumstances at best select key events can be shown via such service channels, for rest OTT is the destination

OTT would still be lot more affordable and offer lot more content. Compare the content u get on Amazon Prime Video, Disney+Hostar for monthly cost of Rs. 100 or 150 or even less

But the problem is bro it will also eliminate cost of subscribe ott platform / sports and movie channels coz if anyone get in best quality mere under 100 rs why they pay for ott or other channels

If they offer most of Broadcasters events on 4K Service channel without Ads still it's worth for Rs. 50 or 100, whereas OTTs already turning like heavy ads Lite version of Satellite TV.

 

[dino29]

Bro u get me wrong
Sometimes single event worth million dollar

Ex ipl sad we not get fifa wc wished adtv add 4k service that time i am certain then xstream box sale would be saw spike but they missed chance as jio cinema new that time into the market

Again buddy making a channel available in 4K on a service channel via cable or DTH Platforms is a decision taken by respective broadcasters based on various factors. All i said is that there is no comparison between content available at a price point on TV vs OTT specially incase of niche/premium genres like 4K....TV cannot compete with OTT in this space, let alone 4K even regular English Movie or GEC channels r finding it tough to sustain on TV as ratings r very low and ad revenue is negligible and subscription revenue is also less as not only pricing of channels is less but less r opting for such channels. OTT has emerged as frontrunner for accessing such content for a viewer and even brands advertise there to reach out to premium audience.

Having said that English GEC / Movie channels can work well on TV if content strategy is good and tries to tap into loyal + emerging audience thereby gaining ratings and ad revenue....for 4K channel or content such a business model is currently not possible via TV / Linear medium so we will see just select event based 4K channels on TV bcoz subscriber base is minimal who really r attracted to 4K thus no scope for getting desired ad revenue and nor people want to pay more for it....OTT is best suited for the same