Ad breaks abound in IPL as court hears broadcasters’ plea

rahul1117kumar

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In this digital era, TV viewers want to watch their favourite cricket matches, films and serials without too many interruptions. However, broadcast companies are minting money by inserting far more advertisements than permitted while a petition against the restriction drags on in the Delhi High Court.

From news to entertainment to sports channels, everyone is cashing in, but the biggest beneficiaries are cricket TV rights holders. The IPL is the prime example with broadcaster Sony showing commercials for almost three extra minutes per hour.

The Programme Advertising Code prescribed under the government’s Cable Television Network Rules, 1994 reads, “No programme shall carry advertisements exceeding 12 minutes per hour, which may include up to 10 minutes per hour of commercial advertisements and up to two minutes per hour of the channel’s self-promotional programmes.”

As things stand, in a three-hour IPL match, Sony roughly sells 540 extra seconds (nine minutes) for advertisements, while the court petition filed by the New Broadcasters Association and other channels awaits resolution. These 540 seconds don’t include the two minutes per hour that the broadcasters are allowed to use for promotion, and Sony is selling those slots as well.

So, five extra minutes per hour, or 15 minutes in an IPL game, is used for commercials. IPL 9 is a 60-game tournament. According to industry experts, Sony charges between `4.50 lakh to `5 lakh for a 10-second slot during league matches and playoffs and the rates for the final could touch `10 lakh.

“The issue of regulating advertisement time is applicable across broadcasters and is pending before the Delhi high court since December 2013. So, given that this matter is sub judice, we shall not comment on it,” Sony Pictures Networks India (SPN) said in a statement. In 2013, NBA petitioned the Delhi high court to stay the Telecom Regulatory Authority of India (TRAI) action against broadcasters flouting the rule for advertisements.

The next court hearing is on August 1.

“See, it is not only cricket broadcast companies that are violating the rules. Most news and entertainment channels are also violating the law. But in terms of ad rates, violation of cricket broadcasters is bigger than that of the news and entertainment channels,” Manish Tewari, Information and Broadcasting minister in the previous UPA government, told HT.

The Lodha panel has proposed interruption-free telecast of international matches --- no ad breaks during a session of play --- but has exempted IPL and T20 matches.

The BCCI argue that retaining the commercials is crucial to maintain its revenue level.


Ad breaks abound in IPL as court hears broadcasters’ plea
 

wewake

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In India, SC and HC courts are deciding every things. People are so crazy that they used to file every issue of their life in courts.
courts are discussing such issues instead of crime and corruption cases. people are wasting court's precious time. :(

If Sachin is pronouncing India as Indiaaaaaaa then let's move to court

One day people will file cases for issues like "serial ended without any twist like re-birth, plastic surgery"
 

piinku1

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wewake said:
In India, SC and HC courts are deciding every things. People are so crazy that they used to file every issue of their life in courts.
courts are discussing such issues instead of crime and corruption cases. people are wasting court's precious time. :(

If Sachin is pronouncing India as Indiaaaaaaa then let's move to court

One day people will file cases for issues like "serial ended without any twist like re-birth, plastic surgery"
No problem in complaining.
It is the only place where common man is heard may be sometimes late.But in govt,you will n't be heard anytime except election time.
Here a broadcaster is violating terms & condition.So what is the problem in complaining.
 

wewake

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piinku1 said:
No problem in complaining.
It is the only place where common man is heard may be sometimes late.But in govt,you will n't be heard anytime except election time.
Here a broadcaster is violating terms & condition.So what is the problem in complaining.
Bhai am not complaining about this issue. I know channels are violating laws. But am figuring out about unnecessary plea which doesn't make any sense.

Few days ago one man filed a plea against Lord Rama. am talking about such issues :tup
 

piinku1

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wewake said:
Bhai am not complaining about this issue. I know channels are violating laws. But am figuring out about unnecessary plea which doesn't make any sense.

Few days ago one man filed a plea against Lord Rama. am talking about such issues :tup
Yes.
People believe at least one pillar of democracy is working
 
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