The product will be sold exclusively through Amazon.com starting April 13, for a month, after which it will be sold through offline channels including Airtel stores, where the service will be demonstrated for customers. The product will be sold through more online partners such as Flipkart and Snapdeal after a month.
Going forward, the company will work with more number of OTT players, while talks with Eros Now are on for pre-installation and access to its movies base.
It says Post free viewing 500 for SD and 700 for SD&HD or one can opt for SD 500+ HD My pack. So no other plans applicable it seems. It primary helps Airtel only to keep Premium customers and make them pay for TV even if they don't watch it.