Look at what subscription to this service actually costs, monthly plans r $2.99 for HD, $9.99 for Ultra HD access ... Taxes extra. All this being provided for FREE by airtel, surely i ain't complaining if they only provide downscaled HD feed bcoz even this is such a great complimentary gift.
Yes, it is free. Maybe airtel has bought content rights or curiosity stream has inked contract to televise their content, there r many service chs which pay carriage for this (Q India) while reverse option too works (Tata Sky Kids Showcase). Also in India subscription prices r relatively less bcoz here volume formula works, the high cost gets distributed among population.... Airtel might have kept certain amount to buy this content which is surely affordable
Airtel Digital TV, the DTH unit of Airtel, has launched an exclusive Free to Airtel channel with the full catalogue of CuriosityStream’s award-winning factual entertainment films and series.
The CuriosityStream TV channel (419) will be available to all the 16.5 million-plus customers of Airtel Digital TV and offer massive distribution reach to CuriosityStream.