Read my comments again buddy , i had stated that increasing revenue is equally important for a company so even Tata Play did take many steps to increase revenue generation like reinstating service visit fee, separating visit and service warranty,increasing NCF, hiking minimum recharge amountAnd not to forget 30 day lock in also, which he claimed other operators will follow the same but again that never happened... Also how can you forgot those premonitions about mtv beats hd and lcn arrangement happening on Airtel anniversary, which ultimately never happened
As per my observation and understanding iIn pre NTO era Tata Play enjoyed an advantage of getting good / huge discounts in advance /multi year RIO agreements it signed with various broadcasters so it had enough profit margin by selling channels at higher cost in bouquets and pricing A La Carte channels price so high that people were discouraged from opting for it..... Later as NTO Rules got implemented and every operator got equal benefits in pricing therefore since then margins trimmed for Tatw Play and their strategy of continuing to give Re. 1 channel packs or not bringing in 30 day lock in for A La Carte channels and other heavy discounting has lead to losses mounting extremely high while Airtel Digital TV perfectly balanced giving discounts / affordable packs and implementing ways to increase ARPU thereby maintaining to grow their business + keep service quality great.
Since Sky exited Tata Play further went downhill on innovation + tech front too and lastly i still remember till around 2016 how erstwhile Tata Sky ignored adding many FTA channels though these had high demand citing bandwidth constraint but kept adding channels like Star World Premiere ....even movies now sd/ hd were addesld quite late
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broader subject, good discussion, lots of efforts, many factors, innovations..... etc nothing more than that. Please read my post 
