iDJ
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Animal PR shows that tollywood is currently a brain-dead hollow industry. They work through PR. Seeing someone like Mahesh Babu or Rajamouli doing promotion shows that they have no power in the content. They rely behind star power. While something like Kantara from another southern industry Sandalwood grown on national audience organically. Tollywood doesn't carry same power. They need cults worshipping star actors and directors to bring in audience. This is why ridiculous movies like Radhe Shyam and Adipurush bombs at national level.