Star Plus emerged as the leading primetime destination for viewers on both weekdays and weekends with 549 Mn impressions and 29% market share in PHGEC category. Backed by these marquee properties, the channel has consolidated its leadership by hitting a milestone of 269 GRPs, the highest Pay HGEC in the last 5.5 years.
Anupamaa – captures the pains and struggles of a housewife at 22:00hrs (10:00pm), continues to be slot leader with a giant share of 39%. It has a fan base of 22 Mn viewers weekly. The show has been successful in growing the category by 24% since its launch.
Shaadi Mubarak which celebrates the second innings of two individuals at 7:30pm; the show has doubled the slot (0.6 à 1.3 TVR) & had brought 8 Mn incremental viewership for the slot. Viewer’s traction continues to grow as the show has grown by 8% in its second week.
Apart from new shows, viewers continue to shower their appreciation on the legacy show Saath Nibhaana Saathiya Season 1 which rated 2.1 TVR in the afternoon slot, watched by 36 Mn viewers in the week. Despite its rerun after a decade, it became the 7th most-watched show in the category.
Star Plus further consolidates its No.1 spot