Thakur
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In its first VOD deal in India, British Broadcasting Corporation (BBC) Worldwide has signed an agreement with direct to home (DTH) provider Tata Sky’s SVOD and TVOD services.
As a part of this deal, subscribers in eight Indian metros will have the opportunity to access the best of the BBC’s drama and comedy via BBC On-Demand, on Tata Sky. Viewers can also access it online via their TVs, PCs, tablets and mobiles.
Programmes that will be available on the service includes Luther, starring Idris Alba, who won a Golden Globe for his role as a brilliant but emotionally impulsive murder detective; The Honorable Woman starring Maggie Gyllenhaal who won a Golden Globe for her portrayal of a powerful businesswoman haunted by events from her past in a thriller set in the Middle East; and Burton and Taylor, based on the legendary acting duo, Richard Burton and Elizabeth Taylor starring Dominic West and Helena Bonham Carter.
The block will kick-start with the classic hit Yes, Prime Minister, contemporary comedy, Citizen Khan and the endearing drama, Being Erica.
“In a study commissioned by BBC Worldwide earlier this year, we found that quality of content, British humour, and a love of original British dramas were the top reasons why people, including Indians, enjoy British television programmes. We are very excited to be working with Tata Sky to bring these award winning and high quality programmes, many never before seen in India, to Tata Sky’s subscribers, where they can access them anytime, anywhere,” said BBC Worldwide India SVP and GM Myleeta Aga.
http://www.indiantelevision.com/dth/dth-operator/bbc-worldwide-inks-vod-deal-with-tata-sky-150804
As a part of this deal, subscribers in eight Indian metros will have the opportunity to access the best of the BBC’s drama and comedy via BBC On-Demand, on Tata Sky. Viewers can also access it online via their TVs, PCs, tablets and mobiles.
Programmes that will be available on the service includes Luther, starring Idris Alba, who won a Golden Globe for his role as a brilliant but emotionally impulsive murder detective; The Honorable Woman starring Maggie Gyllenhaal who won a Golden Globe for her portrayal of a powerful businesswoman haunted by events from her past in a thriller set in the Middle East; and Burton and Taylor, based on the legendary acting duo, Richard Burton and Elizabeth Taylor starring Dominic West and Helena Bonham Carter.
The block will kick-start with the classic hit Yes, Prime Minister, contemporary comedy, Citizen Khan and the endearing drama, Being Erica.
“In a study commissioned by BBC Worldwide earlier this year, we found that quality of content, British humour, and a love of original British dramas were the top reasons why people, including Indians, enjoy British television programmes. We are very excited to be working with Tata Sky to bring these award winning and high quality programmes, many never before seen in India, to Tata Sky’s subscribers, where they can access them anytime, anywhere,” said BBC Worldwide India SVP and GM Myleeta Aga.
http://www.indiantelevision.com/dth/dth-operator/bbc-worldwide-inks-vod-deal-with-tata-sky-150804
