To be fair these are the pros of DTH companies
Airtel - Bundles with Airtel Black. You use telecom services anyway. So if you have a big family or use Airtel's broadband services. Airtel is ideal for you. Affordable box with recording.
Tata Play - For HD and niche offering.
Sun - Extremely low NCF.
Dish/D2h - I dunno much about same. So I can't comment.