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BIG CBS Networks Enters Distribution Deal with SCOD18 and Home Cable


25 Mar 2011
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BIG CBS Networks Enters Distribution Deal with SCOD-18 & Home Cable

BIG CBS Networks Pvt. Ltd., the joint venture between India’s multi-media entity, Reliance Broadcast Network Ltd. and US’s No. 1 television company, CBS Studios International, announces the signing of the deal with SCOD-18& Home Cable - a company operated by a consortium of Mumbai's cable operators, has launched its own digital and analog cable services, to further strengthen its distribution network in one of the most relevant markets of Mumbai. With effect to this alliance, the channel has further strengthened the distribution network to vast populace of relevant households.

SCOD-18 & Home Cable customers can now enjoy the latest, freshest and hottest shows on BIG CBS Prime with hit shows like NCIS, Bellator, Survivor and BIG CBS LOVE with shows like Oprah Winfrey, America’s Next Top Model, Rachael Ray straight from the US. Further, the network’s soon to be launched channel BIG CBS SPARK will also be available on this platform.

Speaking on the occasion, Arup Gopikrishna, Vice President Distribution said, “BIG CBS Prime in a short span of time has managed to slide up to number 3rd position and BIG CBS Love is also grabbing eyeballs. With a strong distribution network we want to reach the Channel to all relevant audiences who seek near live, international English entertainment. We are excited to reach the customers of SCOD 18 world class entertainment in their homes.”

BIG CBS PRIME is already available across over 30 Million HH’s in all major digital cable and DTH platforms like Hathway, In Cable , Digi Cable, DEN, 7 Star, WWIL, ICC, Sun Direct, Reliance Digital, Videocon D2H , Airtel Digital TV and now on SCOD-18 & Home Cable. It is also available across many MSOs in smaller centers on their Digital networks, covering overall over 400 cable networks.
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