Discussion Broadcaster rights of sporting events of yesteryears

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How come Doordarshan had so many Sporting rights in the 1990s? They really gave these foreign broadcasters a run for their money. Not only sporting rights they had some really awesome TV shows as well. Doordarshan was a gem during that period.
 
13.07.2021 - 3 LIVE MATCHES
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CRICKET MATCH - 2
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13.07.2021 - 3 LIVE MATCHES
CRICKET MATCH - 1
WI vs AUS
3RD T20 - 05.00 AM
FANCODE LIVE

CRICKET MATCH - 2
SA vs IRE
2ND ODI - 03.15 PM
FANCODE LIVE

CRICKET MATCH - 3
ENG vs PAK
3RD ODI - 05.30 PM
SONY LIVE
Incorrect thread. Update Daily/Weekly Fixtures here.
 
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