Broadcasting, cable TV market to reach 314 bn by 2015

Niraj Rathod

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The global broadcasting and cable TV market is expected to touch $314 bn by 2015, according to Global Industry Analysts (GIA).

Increase in television broadcasting including pay-TV, digital broadcasting, portable-TV broadcasting and satellite-TV broadcasting have been instrumental in propelling rapid growth in the global broadcasting industry.

The sector has taken strides over the last few years, backed by increasing inflow of ad revenues and unprecedented growth and acceptance of the pay-TV market.

The broadcasting sector has been making continuous technological advancements through efficient deployment of the pioneering technologies. New models of entertainment are changing the dynamics of traditional broadcasting and consumers are increasingly moving towards enjoying content on their own devices, according their own schedules and at the time of their choice, not heeding to the dictates of traditional linear broadcast channels.
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