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Canadian digital accessories brand Hip Street enters India

Bapun Raz

Staff member
3 Nov 2010
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MUMBAI: Hip Street, a Canadian consumer electronics company which also deals with related products, has forayed into the Indian market.

With this, the company is going to make its full array of IT Peripherals, Telecom and Lifestyle digital accessories available in India.

Hip Street is also an exclusive licensee from Disney for certain product categories in India.

The company has already taken on board Sukhesh Madaan, Sandeep Ramani and Sanjeev Ariaratnam as GM- South East Asia, Country Manager-India and Country Manager-Sri Lanka respectively. Together they will be driving the growth of Hip Street in SAARC.

Hip Street president Mohit Kripalani said, “We have been steadily expanding our presence across the globe and India is yet another significant milestone in our rapidly growing international footprint. Our entry into Indian market allows us to cement our commitment to the region and work more closely with our customers and partners in this all important market.”

Hip Street GM- South Asia Sukhesh Madaan said, “Our Indian operations are most strategic for the success of Hipstreet globally. With the rapid growth of Telecom, IT and Internet, the market and consumer aspirations in India are scaling new heights. Indian offer a unique challenge of providing best of the quality and innovative products at most effective price and we are hopeful with our strong R&D facility in Canada we will remain able to come at par with those expectations.”

In the first year of its operation, Hip Street is looking at expanding the channel partner base and strengthening its market presence. Through their distribution partners-Global Infonet and Fortune Marketing-their range of products will be available across channel and large format retailers. In addition, the organisation will be spending considerable amount on innovative marketing to build the brand in the region.
Hip Street offers products ranging from digital audio accessories to a complete range of audio, wireless, mobile and video accessories.

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