I have created this thread to know your guys opinion about the futuristic world of dth on TV in coming 5-10 years,with the massive and booming growth of internet technology,ott and incoming 5G in India ,how players such as Tata sky ,Airtel digital TV and d2h ,dish TV like big dth brands would be able to surve.Are these dth brands would have a same fate as dth companies in developed countries such such as America direct TV dth or an another scenario?Indian dth market is collapsing with the advancement in internet.Pls give your suggestion in this thread,if you would be the owner of these dth brands of India then how you would be able save these companies in coming year in the time of technological era.
in my view future is intact for indian DTH companies for the next 10 -15 yrs.. they are not going anywhere until wireline broadband penetrate to a significant level. Let me expand with US e.g. - in US wireline BB penetrates around 85 - 90% of the households, even then around 70% of the HHs watch cable/DTH channels.. (Yes, these companies has been losing subscribers QoQ on account of cord cutting, but it still took almost 6 years to drop from 105 mn to 77 mn as per last quarter report). Secondly, it's cost saving to cut the cord - bcoz they pay anywhere btw $60 - $110 to cable/DTH companies to watch Paytv channels, while they can subscriber 2 - 3 OTT services for 1/3rd of the cost.
Now look at from India perspective - our wireline broadband is around 6 - 7% of the households, it is expected to each 40 - 50% by 2030 assuming several policy decision as per consultation paper on NDCP 2018 is implemented (refer TRAI website)
secondly, broadband ARPU in India is around Rs. 450/mth and add subscription charges from 2/3 OTT services - it will be more expensive then a basic Pay tv channels cost on Cable/DTH.
so in conclusion - OTT is for mobile handsets and Paytv is for living room Television set and this arrangement is converging as we speak but not at the pace we expect.