Thakur
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Digital is the way forward and grasping the same is healthcare channel Care World TV, which has added two lakh subscribers and crossed 12 crore views on YouTube.
The channel, which plans to digitalize its content, has already partnered with Shemaroo Films, Rajshri Films and Culture Machine in order to expand its presence in this space.
The new move is in sync with the channel’s effort in reinventing itself to be widely accessible to anyone and everyone across the healthcare spectrum. The network will continue to focus its efforts on the digital platform to remain competitive and provide accessibility to its audience.
“Our aim is to revolutionize the healthcare sector and as a channel, a medium we understand that we can play a pivotal role in doing so. For seven years, as a satellite channel we’ve successfully connected the medical community with the masses. Now we want to walk with the times and explore the digital medium to be further effective in accomplishing the task. If it is any indication, the huge subscription base we have garnered on YouTube, which is increasing each day, taking steps to digitalize the platform seems only logical,” said Care World TV managing director Ajit Gupta.
http://www.indiantelevision.com/television/tv-channels/specialised-and-niche/care-world-tv-eyes-digital-space-for-growth-150522
The channel, which plans to digitalize its content, has already partnered with Shemaroo Films, Rajshri Films and Culture Machine in order to expand its presence in this space.
The new move is in sync with the channel’s effort in reinventing itself to be widely accessible to anyone and everyone across the healthcare spectrum. The network will continue to focus its efforts on the digital platform to remain competitive and provide accessibility to its audience.
“Our aim is to revolutionize the healthcare sector and as a channel, a medium we understand that we can play a pivotal role in doing so. For seven years, as a satellite channel we’ve successfully connected the medical community with the masses. Now we want to walk with the times and explore the digital medium to be further effective in accomplishing the task. If it is any indication, the huge subscription base we have garnered on YouTube, which is increasing each day, taking steps to digitalize the platform seems only logical,” said Care World TV managing director Ajit Gupta.
http://www.indiantelevision.com/television/tv-channels/specialised-and-niche/care-world-tv-eyes-digital-space-for-growth-150522
