CNN-IBN tops English News Genre race in 1st quarter of FY 2011-2012

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27 Jun 2011
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CNN-IBN has emerged as the No.1 English News Channel right through the First Quarter of Financial Year 2011-2012. In All India Market, CNN-IBN leads with a Market Share of 35%, followed by Time Now with 30%, NDTV 24x7 with a Market Share of 23%, Headlines Today with 10% and NewsX with a Market Share of 3%. (Source: TAM, CS M 15+, Market: All India, Period: 1st Apr-30th June’11, 0600-2400 hrs, All Days).

CNN-IBN also leads in 6 Metros during the First Quarter of FY 2011-12 with a Market Share of 37%, followed by Times Now with 30%, NDTV 24x7 with a Market Share of 19%, Headlines Today with 10% & NewsX with a Market Share of only 4% (Source: TAM, CS M 15+, Market: 6 Metros, Period: 01st April '11 – 30th June ‘11, 0600-2400 Hrs, All Days).

With its credible, responsible and unprejudiced reporting, the channel has set considerable standards in English news television genre. During the months of April, May & June, CNN-IBN had telecast innovative programming that included a series of specials around the Cricket World Cup featuring 7 former World Champions. Owing to the in-depth & precise reporting by the channel, CNN-IBN also became the most watched English News Channel during the recent state elections.

Rajdeep Sardesai, Editor-In-Chief, CNN-IBN, IBN7 and IBN-Lokmat said, "CNN-IBN's leadership during the first quarter of the current financial year has been possible because of the clutter breaking programming initiatives that we undertook during the months of April, May & June. Our programming during the World Cup with 7 former World Cup Champions or our programming during the recent 5-state elections has won us the viewer’s trust."
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