Lets give some hope.... Very few people of telugu are interested in HD content! This would be another reason they do things on their way! For example, Bluray industry in Telugu - It was moving very faster until few months back; suddenly they realized that the market is very limited and start seeing nothing in bluray format since then... This has to change! People need to encourage HD content(both TV and Bluray). Then only we can see better output from TV channels or home videos. People are buying HD TVs but very people want to watch HD content in an HD TV!!! Only time will change things..... Lets just hope!!!!