I think this is the only reason otherwise they would have launched only pack under dishtv not an entire new brandAnirudha Das said:I think its a initial concept to Re brand dishtv as people gets confuse on dish network and dishtv :lol and also they wants to add "Z" into there DTH, couple of years ago they add Z in dishtv so Zing its the new start for them its start from "Z" and Zee is the popular brand in Indian Television so idea is first rise to regional market then into national market.