Breaking Disney exploring options to sell or join venture Disney Star India Business

[Ashok Varma]

Disney relaunching Star India Linear TV Channels in US

Disney Star channels relaunch in USA on Sling TV

India's leading network, Disney Star has relaunched its services in the USA, via the Sling TV platform.

www.bizasialive.com

They wants to move linear tv to streaming tv for higher revenue.

 

[dino29]

They wants to move linear tv to streaming tv for higher revenue.

Broadcasters craft different strategy to operate its linear channels or OTT platforms in various markets/regions. For India there is a completely unique business model which broadcasters design so if in Europe or USA there is a rapid shift from linear to digital same is not applicable in India.

TV and OTT both will grow in India.... I even have firm opinion that even niche genre channels can do well on TV if broadcasters bring in good curated content & keep subscription price affordable.

Also not only in US but in UK too sometime back Disney had relaunched Star India linear TV Channels not bcoz these cost less (OTT is cheaper in these markets) but bcoz the South Asian Audience prefers watching content on TV Channels particularly the older age demographic

 

[dino29]

Interestingly Life Ok channel too there.

Did they rebrand Life OK in UK / US region?

 

[Ashok Varma]

Broadcasters craft different strategy to operate its linear channels or OTT platforms in various markets/regions. For India there is a completely unique business model which broadcasters design so if in Europe or USA there is a rapid shift from linear to digital same is not applicable in India.

TV and OTT both will grow in India.... I even have firm opinion that even niche genre channels can do well on TV if broadcasters bring in good curated content & keep subscription price affordable.

Also not only in US but in UK too sometime back Disney had relaunched Star India linear TV Channels not bcoz these cost less (OTT is cheaper in these markets) but bcoz the South Asian Audience prefers watching content on TV Channels particularly the older age demographic

You can't expect growth in linear tv in India as some of channels shutdown soon and cost of Satellite rights of movies are down, but OTT enters in Rural markers after 5G/Air fiber expansion.

 

[StoriesWithPK]

Broadcasters craft different strategy to operate its linear channels or OTT platforms in various markets/regions. For India there is a completely unique business model which broadcasters design so if in Europe or USA there is a rapid shift from linear to digital same is not applicable in India.

TV and OTT both will grow in India.... I even have firm opinion that even niche genre channels can do well on TV if broadcasters bring in good curated content & keep subscription price affordable.

Also not only in US but in UK too sometime back Disney had relaunched Star India linear TV Channels not bcoz these cost less (OTT is cheaper in these markets) but bcoz the South Asian Audience prefers watching content on TV Channels particularly the older age demographic

How long do you think they will rely on older demographic?

The reason majority shifted to streaming in developed markets are not because it is easily accessible but the programming that they watch is on streaming services.

You really think India's 18-30 demo cares about Saas Bahu on Star Gold or Sun TV?

 

[hike]

Disney relaunching Star India Linear TV Channels in US

Disney Star channels relaunch in USA on Sling TV

India's leading network, Disney Star has relaunched its services in the USA, via the Sling TV platform.

www.bizasialive.com

Article published on 3rd Oct also said,
Sling Freestream will also introduce the immensely popular English- dubbed channel, Life OK, featuring the finest shows from the extensive Disney Star library.
LifeOK is back but on streaming platform, it would be great to see it but from US eye.

 

[dino29]

How long do you think they will rely on older demographic?

The reason majority shifted to streaming in developed markets are not because it is easily accessible but the programming that they watch is on streaming services.

You really think India's 18-30 demo cares about Saas Bahu on Star Gold or Sun TV?

So u mean to say the broadcasters should just cater to the younger audience? As such even in 18-45 age demographic many people do watch TV Channels and so do large majority of kids. As broadcasters it is important for them to cater to diverse audience base.

Also as i have said that in Europe or US OTT subscription is cheaper than subscribing to TV Channels hence is a major factor why many have opted to make a shift...do remember in these markets TV Channels show extremely good content bcoz broadcasters generate huge subscription revenue complimented by ads unlike in India where there are limited funds available to invest more so in acquiring rights of International Content

Lastly even in Europe or US there r lots of FTA channels available which too have a robust audience base.

Anyways like i said broadcasters make tailor made strategies for each market hence u cannot just glance & make comparisons without understanding the various factors which go into crafting business model for linear channels or digital platforms.

You might not be knowing but all genres except English GEC , English Movies & English Music r performing exceedingly well on TV in India. Infotainment / Lifestyle Channels r performing average. There is a shift happening in niche genres but it can be reversed if broadcasters reinvent, evolve their content strategy for the same which is lacking.

Advertisement share u r seeing declining in TV is not a thing to worry as still mass genre channels are attracting brands while on digital platforms brands r showing more interest in reaching out to younger audience. On TV or Digital there is still a lot of difference in ad rates where TV scores high ranging from regular to key events

 

[piinku1]

News Channels, sports channels and regional channels are making good revenues in linear tv.

 

[Mylanji]

I'm not a supporter or admirer of Rupert Murdoch, but I must admit that what Star TV is today is all thanks to him, and also stalwarts like Sameer Nair and Uday Shankar, who took it to new heights under Murdoch's guidance.

(I know some people, as they have that habit, will laugh at me for saying this, but it is admissible, that Star grew under supervision of Murdoch.)

Disney, after (literally) "snatching" it from the Murdochs, turned it into a cash cow, and now they are in a fix, so they want to get rid of it.

 

[Ashok Varma]

So u mean to say the broadcasters should just cater to the younger audience? As such even in 18-45 age demographic many people do watch TV Channels and so do large majority of kids. As broadcasters it is important for them to cater to diverse audience base.

Also as i have said that in Europe or US OTT subscription is cheaper than subscribing to TV Channels hence is a major factor why many have opted to make a shift...do remember in these markets TV Channels show extremely good content bcoz broadcasters generate huge subscription revenue complimented by ads unlike in India where there are limited funds available to invest more so in acquiring rights of International Content

Lastly even in Europe or US there r lots of FTA channels available which too have a robust audience base.

Anyways like i said broadcasters make tailor made strategies for each market hence u cannot just glance & make comparisons without understanding the various factors which go into crafting business model for linear channels or digital platforms.

You might not be knowing but all genres except English GEC , English Movies & English Music r performing exceedingly well on TV in India. Infotainment / Lifestyle Channels r performing average. There is a shift happening in niche genres but it can be reversed if broadcasters reinvent, evolve their content strategy for the same which is lacking.

Advertisement share u r seeing declining in TV is not a thing to worry as still mass genre channels are attracting brands while on digital platforms brands r showing more interest in reaching out to younger audience. On TV or Digital there is still a lot of difference in ad rates where TV scores high ranging from regular to key events

People are ditching TV channels after NTO, DTH consumers are subscribing hardly 4 to 5 pay channels instead of huge bouquets, even TRAI advising consumers to watch some channels, not all channels