Breaking Disney Star and Viacom18 signs non binding merger agreement

[Rakesh Mdr18]

Bcci matches telecast Starsports again ?

 

[dino29]

No, it will be a combined paid app with new name with renewal tariff at Rs1500 to 2000 per year,with Star and Color programmes may be free or nominal fee but all premium contents will be expensive.

I am most certain there will no merger of both apps however some content sharing or shift might be seen incase of some genres

 

[dino29]

Ad agencies pay top dollar for Connected TVs. They are a premium and affluent consumer base.

Viacom18 understands this that's why Anil Jayaraj said they won't put sports behind paywall.

If you put it behind paywall then it will hardly attract 3-5 million subscribers. It's pointless.

Still ad slots r sold for lot less price for Connected TV so ad revenues is not enough to get required returns to investment, there is a reason why OTT pricing is kept little high bcoz it helps garner more ARPU than linear television thus not being heavily dependent on ads particularly for content whose acquisition cost is more so while thru mobile streaming scale/higher volume of subscribers is achieved which helps sell ad slots to wider brand base at affordable rates incase of mass appealing properties like India Cricket and thru Connected TV effort is made to get good revenue both from subscription+ ads as audience base is small and caters to more affluent base which opt for more paid services too.

Right now Jio is focusing to widen its viewer base hence maybe still be okay with providing Free Streaming for most sporting action even on Connected TV but later same strategy shall not be continued

Let alone India even in developed countries where subscription to linear tv channels particularly sports channels costs a lot still popular sports events r watched by around 90% people on TV Channels rather than OTT which costs less bcoz of the overall viewing experience being good in former case

 

[Ashok Varma]

Ad agencies pay top dollar for Connected TVs. They are a premium and affluent consumer base.

Viacom18 understands this that's why Anil Jayaraj said they won't put sports behind paywall.

If you put it behind paywall then it will hardly attract 3-5 million subscribers. It's pointless.

D+HS gets 5.9 cr viewership for free streaming in mobiles only. in wc final

 

[entertainment_lv]

Dont spread rumours of 1999rs yearly charge. And why are people here obsessed with this much high charge ?

 

[Ajay.]

Viacom18 and Star India merger talks in advanced stage - The Economic Times

Reliance could hold more than 51% of the shareholding in the proposed Star-Viacom18 merged entity, with Disney owning a 40% stake, one of the people said. Uday Shankar and James Murdoch-promoted Bodhi Tree Systems' stake in the merged entity could be 7-9%.Another person said Reliance is...

m.economictimes.com

 

[Ashok Varma]

Dont spread rumours of 1999rs yearly charge. And why are people here obsessed with this much high charge ?

We can save 500 bucks, if 1499+999 considered for both apps 4K premium subscription.(D+HS and JC)

 

[StoriesWithPK]

D+HS gets 5.9 cr viewership for free streaming in mobiles only. in wc final

Do you have any data to prove that all 5.9Cr where mobile?

Hotstar had a solid HBO fanbase even before the launch of Jio or Disney+ Hotstar. They had 5-7 million subscribers. I don't think all of them were mobile users when mobile internet used to cost 98rs/gb.

 

[StoriesWithPK]

Still ad slots r sold for lot less price for Connected TV so ad revenues is not enough to get required returns to investment, there is a reason why OTT pricing is kept little high bcoz it helps garner more ARPU than linear television thus not being heavily dependent on ads particularly for content whose acquisition cost is more so while thru mobile streaming scale/higher volume of subscribers is achieved which helps sell ad slots to wider brand base at affordable rates incase of mass appealing properties like India Cricket and thru Connected TV effort is made to get good revenue both from subscription+ ads as audience base is small and caters to more affluent base which opt for more paid services too.

Right now Jio is focusing to widen its viewer base hence maybe still be okay with providing Free Streaming for most sporting action even on Connected TV but later same strategy shall not be continued

Let alone India even in developed countries where subscription to linear tv channels particularly sports channels costs a lot still popular sports events r watched by around 90% people on TV Channels rather than OTT which costs less bcoz of the overall viewing experience being good in former case

Yes. Ad slots are sold at less price but Viacom18 announced that they made more money than linear television during IPL 2023 but neither parties provided any factual data.

Ten Influencers 2024: The figures that will define the sports industry year ahead - SportsPro

SportsPro presents its annual list of ten influential figures whose work will shape the sporting agenda over the next 12 months.

www.sportspromedia.com

It is pointless to compare developed country with India. They don't have our broadband or internet price.

If Freemium model is such a failure then why is Amazon Prime Video moving all their paid subscribers to Ad model?

 

[sagu]

It will looks Better !

Colors Brand - Premium & Urban Based Contents / Movies Genre

Star Brand - Urban & Rural Contents / Sports Genre

News18 - for News Channels