Breaking Disney Star and Viacom18 signs non binding merger agreement

[Ashok Varma]

Do you have any data to prove that all 5.9Cr where mobile?

Hotstar had a solid HBO fanbase even before the launch of Jio or Disney+ Hotstar. They had 5-7 million subscribers. I don't think all of them were mobile users when mobile internet used to cost 98rs/gb.

I think 3.9 cr mobile viewers with 2 cr connected tv viewers/hotstar subs, Hotstar premium subs in lakhs only

 

[dino29]

Yes. Ad slots are sold at less price but Viacom18 announced that they made more money than linear television during IPL 2023 but neither parties provided any factual data.

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It is pointless to compare developed country with India. They don't have our broadband or internet price.

If Freemium model is such a failure then why is Amazon Prime Video moving all their paid subscribers to Ad model?

Please read my post again, freemium model us necessary but how it is applied across different content available thru various mediums is the part which holds key to success.


Also kindly read why i brought in content consumption pattern + pricing model across developed countries comparision with broadcast landscape scenario in India as it is essential to the topic being discussed wherein facts indicate that Linear TV prominence/future growth prospects in India still remain extremely positive

 

[StoriesWithPK]

Please read my post again, freemium model us necessary but how it is applied across different content available thru various mediums is the part which holds key to success.


Also kindly read why i brought in content consumption pattern + pricing model across developed countries comparision with broadcast landscape scenario in India as it is essential to the topic being discussed wherein facts indicate that Linear TV prominence/future growth prospects in India still remain extremely positive

If growth prospects in India still remain extremely positive then Sony wouldn't had to drop the merger with Zee and Disney wouldn't have to undercut their valuation. In both the case, linear sports rights was the issue.

 

[Ashok Varma]

If growth prospects in India still remain extremely positive then Sony wouldn't had to drop the merger with Zee and Disney wouldn't have to undercut their valuation. In both the case, linear sports rights was the issue.

Now Sony and Zee worth of 2 B USD each after Disney Star values their content at 4 B USD from 10 B USD. Sony and Zee should shut up their mouths, proceed for merger before Viacom18-Disney Star merger/JV.

 

[dino29]

If growth prospects in India still remain extremely positive then Sony wouldn't had to drop the merger with Zee and Disney wouldn't have to undercut their valuation. In both the case, linear sports rights was the issue.

Both had different /combination of reasons for such decision to have been taken....consolidation is necessary to combat high content costs and expand in linear + digital platforms.....nothing to do with future growth prospects being low or grim but more to do with adoption of new strategy to align with fast changing media landscape

 

[Sparker0i]

It will looks Better !

Colors Brand - Premium & Urban Based Contents / Movies Genre

Star Brand - Urban & Rural Contents / Sports Genre

News18 - for News Channels

News channels are not a part of this deal...

 

[kamathur]

Hey,

Is there any clarity as to how this deal is proceeding. What i understand it's the Star Portfolio which is being sold off. While Disney, Hulu etc. will remain intact with Disney+.

if someone is having the details around this - please do share.

 

[Ashok Varma]

Hey,

Is there any clarity as to how this deal is proceeding. What i understand it's the Star Portfolio which is being sold off. While Disney, Hulu etc. will remain intact with Disney+.

if someone is having the details around this - please do share.

Disney will supply content for some more years.

 

[dino29]

Meanwhile in US too Disney has tied up with Warner Bros Discovery to launch a new entity which shall provider viewers option to watch all their favorite sporting action across their TV Channels and OTT platform by subscribing to the "yet to be named" streaming service or opting for it as part of bundled plans offered by Disney+, Hulu, Max

Disney, Fox, Warner Bros Discovery to create joint sports streaming platform

The CEOs have been discussing a collaboration for some time, according to two people with knowledge of the situation. The partners view this sports-centric service as providing consumers with more choice, not replacing Disney's flagship ESPN television network or Fox's FS1, which already reach...

m.economictimes.com

 

[Ashok Varma]

Meanwhile in US too Disney has tied up with Warner Bros Discovery to launch a new entity which shall provider viewers option to watch all their favorite sporting action across their TV Channels and OTT platform by subscribing to the "yet to be named" streaming service or opting for it as part of bundled plans offered by Disney+, Hulu, Max

https://m.economictimes.com/news/in...aming-platform/articleshow/107472250.intercms

They wants to counter Netflix game plan/WWE streaming