dkj
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From just one channel, to over 700 channels, the Indian TV industry has come a long way. With 150 million households having TVs, India is the third largest market in the world after China and the US. During this unprecedented growth, Doordarshan has dramatically lost viewership, thanks to the satellite TV boom.
Although Doordarshan has achieved over 90 per cent reach in the country, it is not the preferred channel for people across the country who have a choice of channels. The story of AIR is no different. Private radio channels have been able to attract listeners quite effortlessly
BBC Model
Globally, there are over 30 public service broadcasters (PSB), and most of them have built trust value with the public. The most popular PSB is undoubtedly BBC. In fact, UK is credited with pioneering the “arm’s length” relationship between the State and the public broadcaster. The BBC is autonomous and enjoys sufficient independence, preventing political or bureaucratic interference to a large extent. No wonder, BBC News has been the most trusted news source in the UK and across the globe.
http://www.thehindubusinessline.com/opinion/dont-let-doordarshan-die/article4425191.ece
Although Doordarshan has achieved over 90 per cent reach in the country, it is not the preferred channel for people across the country who have a choice of channels. The story of AIR is no different. Private radio channels have been able to attract listeners quite effortlessly
BBC Model
Globally, there are over 30 public service broadcasters (PSB), and most of them have built trust value with the public. The most popular PSB is undoubtedly BBC. In fact, UK is credited with pioneering the “arm’s length” relationship between the State and the public broadcaster. The BBC is autonomous and enjoys sufficient independence, preventing political or bureaucratic interference to a large extent. No wonder, BBC News has been the most trusted news source in the UK and across the globe.
http://www.thehindubusinessline.com/opinion/dont-let-doordarshan-die/article4425191.ece
