OTT hardly has penetration compared to tv universe. Also disney/star has huge movie library and many more titles will b added shortly hence 4 or 5 sd chs needed besides min 3 HD chs for required content to b screened. Repetition will continue till the time new agreements r enabled , also covid and NTO 2.0 implementation delay has led to chs not making major changes right now bcoz even with ratings ad revenue r falling well below expectations. Disney/Star already airing more dubbed hollywood on star gold to refresh schedule and somehow manage... Even they cannot rebrand or introduce new RIO which is why all things getting jumbled and if they just revamp keeping price or other things same then economics might not work