Colors Malayalam I can understand they may launch, still there is no place for new comers, Asianet is monopoly and other channels are getting very low viewership there are already many players so no place and chance for new GEC.
Colors Telugu not possible because of ETV deal and if Colors Telugu gets launched then ETV will get aggressive and start launching channels in regions where Viacom is strong in!
Also Colors Malayalam not possible already there are so many players with single channel monopoly i.e. Asianet no place for new comers and if Colors Malayalam will launch sure they will fail.
I am hearing for first time and never seen such movie. I think because no Marathi channel has taken satellite rights of this movie.
Edited: Satellite rights with Zee Talkies.
Zee Talkies has big movie library still they repeat same movies after a week/month that is the reason audience moving to GECs and other movie channels.
Edited : When will TRP Data release? last week they released in Friday so I assume that from now onwards trp data will release in Friday & not in Thursday.