JollyLNB
News Columnist
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- 5 Oct 2014
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Colors is a struggling brand outside its core Hindi, English and Kannada markets. To an extent, Marathi and the fact that it has an absolute monopoly in Gujarati. Success has not been replicated in other languages. Colors Telugu and Malayalam, even if they are launched by mistake, will be a massive blunder for Viacom18.
Already Colors Tamil could not get even the modest success that Zee Keralam, Sony Marathi or Sun Bangla did.
Already Colors Tamil could not get even the modest success that Zee Keralam, Sony Marathi or Sun Bangla did.
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