To me the worst mistake was not the 2016 rebrand but the 2018 one, which took place during the IPL final that CSK won. As a result I went from loving the presentation of Star Plus to hating it. I cannot withstand the current white look and the previous two looks were much better. The 2016 graphics package was a natural evolution of the 2010 one but the current one is a huge, negative step away.
Star Plus used to have so many innovative shows like Satyamev Jayate, Airlines, POW: Bandi Yuddh Ke, Aaj Ki Raat Hai Zindagi and TED Talks India: Nayi
Soch Baat, which I associate with the old red look. But today all we have is serials. Since it is getting maximum ratings from these serials, it has stopped all non-fiction shows. Even movies have stopped. This is reflected by its current graphics.
When Star Jalsha rebranded in February 2019, many members still felt that Star Plus’s 2010 graphics are fresh after so many years. I’ll still say the same.