I agree with the previous speakers.
The idea for a fantastic rebrand, a gradual revealing of it all in the form of campaigns / spots too ... but Polsat, like Polsat, had to kick it all off somehow.
Let me start with the logo. Initially, I thought that Polsat's logo was not sunshine at all and I liked it on average. But ... somehow it had to be refreshed, it's high time after so many years, and I understood that the sun simply gives a completely new shape. Although for some it is sunshine, for others a ball, for others the stick knows what, it is even fine. Compared to the thematic channels logo. It is true that in the form of various patterns, it would be a bit difficult to present themselves on the screen as reduced, but then they came up with an idea that would somehow make it all easier. And now there are the same waves everywhere, only colored in different shades. ... The on-screen logos aren't bad, but they're not good either. They are transparent, that's a fact, but they are a bit too big (I would have made it smaller), and what's more, they are terribly too dark, and in addition the contour is terrible ... you can see that they did it quickly. ... And since Polsat introduced all these changes haphazardly, the same happened in Polsat News. The screen graphics with the new logo, but still almost the same as before, they just painted it in different colors, so there was not even a change there, only a modification there.