iDJ
Contributor
- Joined
- 23 Aug 2018
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I still don't understand on having Star Sports First on pay cable/dth. Nor do I understand the point of sharing content with DD Sport when broadcaster's own channel is present on the DD FreeDish platform. Same is the case with Sports18 Khel. This would even encourage other broadcasters like Sony and Zee to start channels for DD FreeDish.Maybe Viacom18 will adopt same strategy for Sports18 Khel as erstwhile Star India adopted for Star Sports First which is Launching a FTA Sports channel on DD Free Dish for limited time in order to attract viewers towards the content and later drop the channel from the platform hoping that FTA viewers will make a transition to Pay TV to continue watching the content