This month, Union Cabinet approved "Guidelines for Uplinking and Downlinking of Television Channels in 2022", which made it mandatory for Indian TV channels to air content pertaining to public interest for 30 minutes every day, according to Clause 35 of the guidelines.
The Ministry of Information and Broadcasting had emphasised that the channels will be given time to come up with such content. A news report says that after convening with TV channels and other stakeholders, the MIB has settled on January 1, 2023, as the day to start the telecast of the said content.
As per Clause 35 of MIB's 'Guidelines for Uplinking and Downlinking of Television Channels in 2022', channels are now required to air content of national interest for 30 mins every day
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