Since last 3 days (today, yesterday and day before yesterday) Sony Hindi Movie Channels have been repeating Mujhse Shaadi Karogi, PK, 3 id*ots, Ek Thha Tiger, Tiger Zinda Hai, Sooryavansham, Nushchaiy, Thugs Of Hindustan, Chak De India, Virasat, Sultan, Fan and few more bollywood movies.
Ofcourse Bahulbali franchise, KGF franchise movies, Bhool Bhulaiya, Munnabhai MBBS and some other dubbed south indian as well as bollywood movies have been on continuous repeat mode since last few months
I thought zee had major issue of repeating handful of movies very often but sony is surely performing worse than zee in this regard. Zee has very large bollywood movies library and can easily improve upon its content strategy by giving space to more variety of bollywood movies across its channels....similarly sony may not have as large number of bollywood movies in its library compared to zee but certainly it has a huge bollywood movie catalogue too and needs to utilize it effectively by giving adequate airing to all such movies rather than airing them during watershed hours or just not airing them