This could well be some kind of veiled paid promotion of Tata Play been done by Virat Kohli. Not sure but making this comment as celebs do enter such social media ad agreements with celebs & these brands get promoted in a very discreet/veiled manner without most viewers getting to know that actually it was a paid partnership, usually if there is no such tie ups then celebs take extreme caution to hide name of any brand or company in pictures or videos they post on social media platforms