Tata Play should remove these +1 channels which serve no purpose and time shift channels is a concept for countries where there r different time zones applicable.
Hindi GEC channels repeat content all though the day, more so Tata Play should enable USB Recording option so that customers can record their favorite shows or even if they r at home they can simply pause, rewind, fast forward live content by keeping buffer time to 30 or 60 minutes under recording settings.
Also Tata Play can provide Catch Up TV option on applicable set top boxes as all HD boxes and i guess even SD ones support connecting to internet via Wi-Fi which can then help download content from Tata Play server, alternatively even Push VoD is a good option wherein thru satellite itself content can be downloaded on the USB device connected to the Box
Tata Play can have dedicated buttons on remote or tabs under menu settings to easily access above content thereby helping subscribers watch their favorite content and also put into use the bandwidth freed from removal of "+1 SD/ HD" channels for adding other required channels
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