Well Friends Star group has made heavy investments in purchasing BCCI rights for domestic (excluding IPL) and International Matches. They have rights for other sporting events such as
Tennis: Australian Open, Wimbledon and ATP Masters World Tour
Soccer: FIFA World Cup, EPL, La Liga, Serie A, Confederations Cup, Asia Cup, FA Cup, etc.
Motor Sports: F1, Indycar, Superbike WC, etc,
Summer & Winter Olympics Games
Major league Baseball
Golf: Masters, PGA Tours of Europe, Grand Slam of Golf, US Open, etc
Along with this they have invested in domestic leagues in India to develop sporting culture and promote othe sports at Domestic level, like HIL, Indian Badminton league, and proposed Soccer league from 2014.....
As a Nation we love Cricket and a broadcaster earns more revenue in highlights of Cricketing event then other sports highlights..... They are working in right direction lets give them some time to develop the audience..... I still consider Star to be much Ahead of TEN, Sony & Neo Group !!!