if it launch at 60
no one will subscribe
ts want more money
example
if price is 60, then cust base would be 10 so 60*10 +600
if price is 10 then cust will be 100 then 10*100 = 1000
Even this is applicable to HBO ad-free channels. If proper price is evaluated by studying market data then even HBO/DTH can earn more.
SWP is marketed as premier pay channel with very high price that too with ads. This is going to affect its distribution.