Dangal was a good performer even when biggies were available on Free Dish. Dangal got around 3.5 lac or more impressions on w weekly basis. They air nice classic hindi shows taken from Imagine TV, Sahara One etc. library. Their religious programs/serials draw huge viewership.
Unfortunately it is mentality in our country to look down upon desi things or should i say name of channel in this case. If it was named "Dazzle TV" or likes then this feeling of shock would be less among section of city based media. May be this is why a bhojpuri channel named itself "Oscar Movies", we attach so much prestige or value to english and it honestly saddens me.