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What more do they want nowWait For Broadcasters Real Game!
Hearing Their Master Plans!
Definitely Not About NTO 2.0 Pricing
What more do they want nowWait For Broadcasters Real Game!
Hearing Their Master Plans!
Definitely Not About NTO 2.0 Pricing
In NTO 2.0, no capping on channel prices for Distributor bouquets. So they can bundle ›12 rupees channels at their discounted prices and also give ⅓ bouquet discount.Is it connection with DPOs ? They'll provide channels on Curated Packages
When NCF changes implemented, no one providing 200 fta channels, TRAI rules only in the paperNCF changes of NTO 2.0 are already implemented by all operators, dispute is over channels pricing and bouquets
The broadcasters will make sure, dpo packs gets discounted price so all their low priced channels are included.Broadcasters are in big tension,they were selling lowest priced packs because Zee,Sony,Colour and Star Plus was part of their most popular packs,they are in tension now who will buy these pack without main popular channel and if lowest priced pack is not selling what they will do to sell them,they may have to think and change their strategy and I think Sony and Zee will be first to reduce thier SD channel price from Rs 23/24 to Rs19 or may be 12 who knows,TRAI gamble is very far reaching affect on all of them,and it will happen within 6 to 8 months
Strategy being followed by Broadcasters :
If Broadcasters declare lower price as 12 now, it might be creating a public perception that channel price is lower, but Broadcasters have charged wilfully more until now. Further, they cannot increase channel prices in few months if SC verdict goes in their favour as they have accepted cost of channel is 12. This will affect their public reputation. Any benefit / reduction in price cannot be easily reversed without negative perception.
To overcome this trouble and in order to respond to TRAI's notice Broadcasters have played a safe game.
Another Rate will be published in December or January saying : we are magnanimously decreasing our prices to help customers
In NTO 2.0, no capping on channel prices for Distributor bouquets. So they can bundle ›12 rupees channels at their discounted prices and also give ⅓ bouquet discount.