India to host largest number of DTH viewers by 2012


7 Apr 2011
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New Delhi: Come New Year, and India will have the largest number of direct-to-home television viewers in the world, overtaking the US, currently the No 1 DTH market. Seven months, says a Media Partners Asia (MPA) report, is all it would take for the six-player domestic DTH industry to emerge at the top. FE has secured an exclusive preview of the keenly-awaited report from the leading international media analyst, set to be released on Friday.
The Indian DTH market will overtake US with both gross and net (paying customers) subscribers crossing the 42-million mark by 2012. The combined strength of Dish TV, Tata Sky, Sun Direct, Reliance Big, Airtel Digital and Videocon D2H will overtake the US' Direct TV and Dish Network, translating into a 20% lead over the American DTH market of 35 million users next year.
Sun TV, Zee Network and STAR India have already raced past Premier Media Group.
(Australia) and TVB Pay Channels (China) to emerge as the top three media firms in the Asia-Pacific, says the report.
On revenue terms, in less than 60 months, the Indian pay TV advertising market will overtake China with $5.6 billion in net revenues. Currently in revenue terms, India ranks third in the Asia-Pacific region in terms of pay TV advertising market, while China is the leader.
“India’s fast-growing DTH sector will overtake the US next year as the largest in the world with an active subscriber base of close to 42 million (up from 23 million in 2010) versus a projected customer base of 35 million in the US,” Vivek Couto, MPA executive director told FE from Bali, Indonesia. The active DTH subscriber base.
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