• Welcome to DreamDTH Forums
    An online community for the television enthusiasts!
    Log in or Register

Indian Government approves four more Discovery channels

26 May 2011
Reaction score
Discovery has received approval from the Government of India for the launch of four more television channels, although will take a year before bringing them to market – according to Indiantelevision.com.
Discovery Kids, Military Channel, ID and Discovery Home and Health are the channels named by the online publication as those to be introduced to Indian TV audiences in the future.

"We have not set a time frame for the launch of these channels in India. We are around a year and a half away from launch, Rahul Johri, senior vice president and general manager, Discovery Networks Asia-Pacific, is quoted as saying in Indiantelevision.com.

“We are waiting for the three new channels, including Discovery HD, to settle down and establish themselves before looking at more launches,” he added

Five regional feeds of Discovery are already available in India and, according to the report, the network is considering introducing content in other languages – to both extend the brand and its advertising potential.

"The Telugu feed has helped the channel grow by 150% in Andhra Pradesh since its launch in January. We have grown sevenfold since we launched in Tamil last year. We recently launched in Bengali and are evaluating other language options," Mr Johri told the online publication.

The executive added that TLC's Hindi feed, introduced in February, has helped its audience grow by over 20%, despite rebranding it from what was previously known as the Discovery Travel and Living Channel.

Discovery Turbo and Discovery Science are, meanwhile, reportedly now being watched in 17 million homes in India - via satellite or digital and analogue cable networks –in just 12 months.

"We are happy that we managed to achieve this reach in one year. This shows that our strategy of trying to break the content clutter has worked," said Mr Johri.

Thread starter Similar threads Forum Replies Date
DJ Roy Central Government of India to award Gully Boy, Super 30, Badhaai Ho, Uri, Pareeksha under Indian Panorama Movies & Music 0
Thakur New Indian Government Gives CASBAA Hope for Satellite Policy Reform General DTH News & Discussions 0
Thakur Government mulls Indian DTH request to lessen tax burden General DTH News & Discussions 1
Anirudha Why did Indian government ask IPTV operators to file self-declaration forms? Digital Cable TV 0
I About Indian Government Policy TV Channels News 5
ak7777 Sony TV/Set India becomes the First Indian TV Channel To Cross 100 Million Subscribers in YouTube TV Channels News 4
A Breaking The Indian football team’s matches against Oman on March 25 and UAE on March 29 will be telecast live on the EUROSPORT TV channel in India. TV Shows & Programs 12
Bulgari Discussion Title songs (or opening theme music) of Indian TV shows TV Shows & Programs 9
rahul_apk SPNI signs 3 year broadcast rights deal with PCB for Indian Subcontinent TV Shows & Programs 25
A Discussion What are some channels you want to launch by broadcasters in Indian Languages. TV Channels News 27
Abith Sachalan Indian Super League in Malayalam HD General DTH News & Discussions 4
DreamDTH.com Article Sony PIX lines up Indian television premiere of Fast & Furious Presents: Hobbs & Shaw this November DreamDTH Articles Discussions 0
vicky 1213 Sad News HBO and WB to exit Indian market from 15th December TV Channels News 131
DJ Roy DDF Exclusive NXT TakeOver 31 to air live on Indian TV TV Channels News 2
DreamDTH.com Article Network18 launches regional edition of ‘Jai Hind Samman’ to showcase stories of Brave Indian Soldiers DreamDTH Articles Discussions 0
DreamDTH.com Article Indian Salsa Duo – Bad Salsa dance their way into the finals of America’s Got Talent Season 15 DreamDTH Articles Discussions 0
DreamDTH.com Article Indian Television Premiere of The Sound Of Silence this Sunday on &flix, &PrivéHD and Zee Café DreamDTH Articles Discussions 0
Neel Discussion Registred LOGO of Upcoming Indian Channels and General Discussion on Them. TV Channels News 3
DreamDTH.com Article EPIC TV launches new series ‘Parikrama – Discovering Indian Temples’ DreamDTH Articles Discussions 0
DreamDTH.com Article ZeeMELT & Kyoorius celebrate memorable moments in Indian television history DreamDTH Articles Discussions 0
DJ Roy Discussion What are some of the best shows on Indian TV? TV Shows & Programs 1
DreamDTH.com Article Eenadu TV working to launch ETV Bal Bharat channels in 12 Indian languages DreamDTH Articles Discussions 0
DreamDTH.com Article ZEE Biskope salutes the spirit of the Indian Army through its Independence Day specials DreamDTH Articles Discussions 0
DreamDTH.com Article Times Network launches India Revival Mission; sets the agenda to revive Indian economy from the impact of COVID-19 DreamDTH Articles Discussions 0
DreamDTH.com Article A handy guide to HD channel offerings of pay Indian DTH operators in 2020 DreamDTH Articles Discussions 0

Similar threads

Top Bottom
AdBlock Detected

We get it, advertisements are annoying!

Sure, ad-blocking software does a great job at blocking ads, but it also blocks useful features of our website. For the best site experience please disable your AdBlocker.

I've Disabled AdBlock