Indian M&E sector grows 12% to touch Rs. 920 bn in 2013:

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Indian M&E sector grows 12% to touch Rs. 920 bn in 2013: Ficci-KPMG




MUMBAI: Despite the economic slowdown, the Indian media and entertainment sector grew by 12 per cent to touch Rs. 920 billion in 2013, according to Ficci-KPMG estimates. Ad revenue dependent sectors like TV were hit by the economic slowdown.

The depreciating rupee had an effect on print, cable and direct-to-home (DTH) companies.

However it helped export sectors like animation and visual effects. This was countered though by the digitisation of media products, services and growth in regional media.

Digitsation of cable saw progress being made and the industry is moving in the right direction with the second phase of digitsation almost complete. Carriage fees have fallen by 15-20 per cent. However, the growth in Arpu (average revenue per user), subscription revenue for broadcasters and multi-system operators (MSOs) is expected to happen only in the coming two to three years.

The other important milestones in 2013 included the 12-minute ad cap, the inclusion of LC1 in the ratings measurement system and the shift in TV ratings measurement from TRPs to TVTs. The film industry recorded double digit growth but this was slower than what was seen in 2012. Multiplexes recorded big box office collections. 90 per cent of the movie screens in the country are now digital.

There is a shift in focus to the second and third tier cities. Going forward multiplex growth is expected to slow down due to overall delays and challenges in the retail and real estate sector. This will impact the box office collections in the short term.



Indian M&E sector grows 12% to touch Rs 920 bn in 2013: Ficci-KPMG | TelevisionPost.com
 
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