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May be because their contract expired much before.At that time it was not clear whether there would be superfan feed.
So they might have made the agreement with star that time to launch a servive during IPL.
No. That is not issue. It will be loss to TS to provide an interactive service if Star is providing same. it will be TS loss as they will have to use their equipment and servers to provide the same service which Star would provide and i dont think TS is not aware of this fact.