Discussion Is BARC still stuck with Traditional Tv ratings ?

[Rajpatil98]

Sample rating system itself is a scam.A country with 800M TV viewers and only 14k people measured . Not even 1%. That's called dumness and not numbers.
Even with 20% sample we find difficulty to match population parameters and they are achieving with less than 1%. Should I clap for them or slap myself for believing them.

@bold 14k?? Are u sure?? They had installed meters over 55k households and if we consider 1 household with avg 4 ppl then also it surpasses 200k viewers very easily.

 

[Aksgr]

@bold 14k?? Are u sure?? They had installed meters over 55k households and if we consider 1 household with avg 4 ppl then also it surpasses 200k viewers very easily.

Oh my bad they have increased sample post 2021 March. So it's almost 25% that's a good sample. The only concern left is proper sampling.

 

[Stvnn]

Read more at:

Linear to addressable TV: Is India ready? - ET BrandEquity

Connected Tv: At GroupM's Finecast "Addressable TV and beyond", the audience went through the journey of transformation from linear TV to addressable TV.

brandequity.economictimes.indiatimes.com

Everyone understands the importance, except measurement bodies.