Discussion Is BARC still stuck with Traditional Tv ratings ?

  • Thread starter Stvnn
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What data should BARC give considering content consumption in Post-Covid Era ?


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Sample rating system itself is a scam.A country with 800M TV viewers and only 14k people measured . Not even 1%. That's called dumness and not numbers.
Even with 20% sample we find difficulty to match population parameters and they are achieving with less than 1%. Should I clap for them or slap myself for believing them.

@bold 14k?? Are u sure?? They had installed meters over 55k households and if we consider 1 household with avg 4 ppl then also it surpasses 200k viewers very easily.
 
@bold 14k?? Are u sure?? They had installed meters over 55k households and if we consider 1 household with avg 4 ppl then also it surpasses 200k viewers very easily.
Oh my bad they have increased sample post 2021 March. So it's almost 25% that's a good sample. The only concern left is proper sampling.
 
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Everyone understands the importance, except measurement bodies.
 
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