Bishnu15
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- 7 Apr 2012
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Today I was having a chat with Sun Direct Kolkata Zonal Head, Sales. I was asking him about Marketing Strategies of Sun Direct for ROI as they are yet to add new channels for ROI since last three years. He said, SD is gradually trying to get a strong foothold on ROI as well that's why they added these 7 channels in the beginning of the year - DD -India / DD -Rajasthan / DD -North -East / DD -Madhya Pradesh / DD - Uttar Pradesh / DD -Bihar / Sony Six. They also added Samaya News 24X7 which is though a Kannada Channel. About Discovery Tamil addition he said people were demanding more infotainment channels after the removal of Fox Traveller from its platform. He said, in the near future SD is planning to launch few more channels if space permits. I asked about new Bengali channels. He said Sun Direct might be having less Bengali channels but they are having top class Bengali Channels. They are having No.1 Bengali News Channel ABP Ananda. Plus Aakash Aath also caters to news & current affairs. So is DD -Bangla. About Bengali Movies he said that daily Bengali Movies are being telecast on DD -Bangla & ETV Bangla. Zee Bangla NO.1 Bengali Entertainment channel. He also said sun direct was always looking for 24 Ghanta but things did not work out accordingly. At the present moment instead of adding many new channels they will be focusing on their low monthly plan compared to other dths.