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Micromax MTV Unplugged Premiers 1st October

Bapun Raz

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Indiantelevision.com's News Releases Micromax MTV Unplugged Premiers 1st October Mumbai: MTV, India’s favourite youth brand announced the premiere of its new show ‘Micromax MTV UNPLUGGED’ at a musical extravaganza organised today at Blue Frog in Mumbai. Eminent singers like Rekha Bhardwaj, Javed Ali, Rabbi Shergill, Mohit Chauhan, Shilpa Rao, eclectic Advaita and Ranjit Barot enthralled the audience with live acoustic music giving everyone present ‘a feel’ of the show. The ‘UNPLUGGED’ evening also included an exclusive sneak peek into
the show. An unrivalled listening experience - ‘Micromax MTV Unplugged’ will premiere in India on 1st October 2011, Saturday @8 p.m. exclusively on MTV. The eclectic ensemble of artist performing at Blue
Frog captivated audiences with their brilliant
musical renditions as the latter were treated to
songs like Durga and Gates of Dawn by Advaita,
Ganga Naha Le and Guncha by Mohit Chauhan, Dhol
Yara Dhol and Nain Parindey by Shilpa Rao, Guzaarish and Bandish by Javed Ali, Madaniyan and
Tere Ishq Mein by Rekha Bharadwaj, Heer and
Bilkis by Rabbi Shergill, ending the evening with
Zindagi and Maula by Ranjit Barot, all in an
unplugged and acoustic format. On the launch Aditya Swamy, EVP and Business
Head – MTV India said, “Today we live in a world
powered by technology, remixing, re-engineering
are the norms. But every now and again we all feel
the need to step back, to go back to the basics.
Micromax MTV Unlugged is just pure and acoustic - the way every song is born. This is a musical
journey that will touch your soul ...” Pratik Seal, Marketing Head – Micromax Informatics
also commented, “We are delighted to be
associated with MTV UNPLUGGED. This would be a
great platform for the viewers to experience some
of the great Indian musicians come together to
perform. Our target audience has majorly been the youth and young at heart, who want innovative
devices and have music as an important part of
their life. We strive to cater to their needs. We have
earlier come out with a phone with MTV, and with
this association, we plan to strengthen our ties.” ‘Micromax MTV UNPLUGGED’ will showcase an
explosion of acoustic music, behind-the-scenes
and interview footage interspersed with the
performances that are sure to mesmerize the
viewers with pure music. Ranjit Barot, film score
composer, music director/arranger, singer and drummer par excellence, is the Music Producer/
Arranger for ‘Micromax MTV UNPLUGGED’ and he
has introduced some unique instruments into the
mix, taking the whole musical experience to
another level. These instruments include a
Japanese Taiko drum, Didgeridoo, used by the native Aborigines of Australia, along with Indian
instruments like the Tutari, Nad, Khartal, Israj, and
many more. On his contribution, he said “The whole
idea behind unplugged music is that the audience
should enjoy the fine nuances of the sound of
every instrument. Unplugged literally means pulling out the plug. When we talk about unplugged music
we are talking about something that is pure,
immediate and without any electronics. There's no
hiding behind a studio type of production. I am
glad to be associated with Micromax MTV
Unplugged, it was a great experience recording with such talented artists and I’m hoping that our
Indian audiences like the music we've created.”
 
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