Zee had deep pockets. Especially after sale of Ten network. Zee was to
Buy 9x music network,
Buy tv9 news channels,
Buy Btvi business channel,
Buy FM business of Big FM from reliance.
Zee was to launch 4 living channels.
Then what happened suddenly in last 2 years?
Zee is still doing good interms of ratings.
All 4 Hindi GEC feature in top ten.
Marathi mkt is dominated by Zee wt 2 GEC 1 movie
Bengal and Odiya its at number 1
Kannada a strong no 2 and now even become no 1
Tamil and Telugu going strong at number 2/3
Then what went wrong? Demonitisation? GST?