It’s funny that not a single DTH removed NDTV Profit for all these years, even though its programming had stopped and only NDTV Prime’s gadget/lifestyle shows were there, so for people like me who didn’t watch, I never knew it had actually shut down its business programming.
Anyway, good to see it back after all these years as it was a duopoly of CNBC-TV18 and ET Now otherwise. But it was initially supposed to be called NDTV BQ Prime and that name is now retired. Maybe NDTV Profit has a greater prestige and equity even though the name was inactive since 2017/18.
That’s exactly the intention! Hopefully they will change the logo and graphics of NDTV 24x7 as well. Not necessarily in the Adani colours but it’s outdated at this point and could do with a rebrand.