• Welcome to DreamDTH Forums
    An online community for the television enthusiasts!
    Log in or Register

Pix awards media duties to MediaVest and Zoom Advertising

Ravi budhwar

Registered
Joined
21 Apr 2011
Messages
1,336
Reaction score
441
Multi Screen Media's (MSM) English movie channel Pix has shifted its media mandate from OMD to MediaVest and Zoom Advertising.

Media Vest will handle television and radio while Zoom Advertising will look after print.

The reason behind having two agencies was to segregate the media planing business based on their expertise, said a channel spokesperson.

It has been learnt that seven agencies were in the fray.

MediaVest, Mumbai VP Dinesh Rathore said, "We intend to drive the channel to a leadership position in the English genre with our human experience strategy framework and hardnosed analytics, and thereby providing simple, real-time and meaningful solutions. We are excited to be working with the brand and believe that this partnership will translate into a success story for the brand."

Zoom Advertising proprietor Chirag R Barasia added, "We are excited in bagging their print AOR and media buying duties which is a challenge and an opportunity for us to connect them to wider print options. We are positive on our media buying capabilities and thus we will strive hard to ensure Pix achieves significant progress and success in their print portfolios. Similarly, Pix has given us a big boost to venture out in exploring and implementing other media opportunities for them and our other client."
http://www.indiantelevision.com/mam/headlines/y2k11/sep/sepmam71.php
 
Top Bottom
AdBlock Detected

We get it, advertisements are annoying!

Sure, ad-blocking software does a great job at blocking ads, but it also blocks useful features of our website. For the best site experience please disable your AdBlocker.

I've Disabled AdBlock