Breaking Tata Play to introduce targeted advertisements on linear TV

[Carthick]

Without Broadcasters Approval Tata Play Can't Do Anything Like This!

They Have Made Deal For This Too!

There's Good Revenue On Cards,,,

Good But if they get approval for Target Ads with Sun group HD channels, then will be better to watch. Sun Group HD channels Ads are too irritated, keep repeatedly showing their own tv promos.

Nowadays I think to watch sd channels instead of the hd channels due to this repeated promos. all hd channels are lost the actual tv experiences.

 

[00anonymous00]

Definitely It Is But Other DTHs May Not Do This Due To Unavailability Of Bandwidth Capacity.

Airtel will add a new News channel instead of target ads - IYKYK

 

[Vadirocks]

Tata Play Says,

It's Failure Project!

We Tried But Didn't Workout As We Thought

 

[SarfaRaZ]

Tata Play Says,

It's Failure Project!

We Tried But Didn't Workout As We Thought

Good it was waste of Tp & Time also for technical team .

 

[RdX]

So Tata Play and Star Sports partnering for Targeted advertising during IPL, maybe they will test the patience of Tata Play users.

Star Sports, Tata Play introduce targeted advertising for IPL 2024

Star Sports and Tata Play have joined forces for targeted advertising during live IPL matches, offering precise audience reach and engagement opportunities for premium brands across India's top metro cities.

m.economictimes.com

 

[sudheep]

So Tata Play and Star Sports partnering for Targeted advertising during IPL, maybe they will test the patience of Tata Play users.

Star Sports, Tata Play introduce targeted advertising for IPL 2024

Star Sports and Tata Play have joined forces for targeted advertising during live IPL matches, offering precise audience reach and engagement opportunities for premium brands across India's top metro cities.

m.economictimes.com

For targeted advertising how many different feeds of the same channel will be needed

 

[RdX]

For targeted advertising how many different feeds of the same channel will be needed

they will put banner and Video ads during breaks, But Press Release article says Targeted advertising for top eight metro cities users. So no worry for other cities users.

 

[DreamDTH]

Advertisers will be able to precisely target their ads to reach affluent viewers in metro markets with accuracy.

Star Sports collaborate with Tata Play to roll out addressable ads this IPL

 

[SarfaRaZ]

Ajit Varghese, head – network advertising sales, says beyond live sports, 10-15% of daily inventory is allocated exclusively for targeted ads on entertainment HD channels.

Starting this IPL, Star Sports has partnered with Tata Play to introduce targeted ads on linear television during live sports coverage. The official broadcaster for the Indian Premier League (IPL) aims to provide advertisers with unprecedented access to premium audiences in the top eight metro cities during live matches on select Star Sports channels. Using the targeting features, advertisers will be able to finely tailor their ads to reach these premium audiences on big screens with quality content.

Addressable ads Disney Star’s counter to digital: Ajit Varghese

The head – network advertising sales says beyond IPL, 10-15% of daily inventory is also allocated on entertainment HD channels.

www.afaqs.com