Process to exempt FTA channels fromad cap has been initiated: I&Bminister

[Dinesh jain]

MUMBAI: Free-to-air (FTA) channels have
reason to rejoice. The government has initiated
the process of exempting FTA channels from the
12-minute ad cap regulation, a move that will
allow them to continue showing commercials in
excess of the stipulated time per clock hour.
Information and Broadcasting (I&B) Minister
Prakash Javadekar said today that the process
of exempting FTA channels from the terms of
the 12-minute ad cap regulation has begun and
the government will soon make an announcement
regarding the same.
“The process [to exempt FTA channels from ad
cap] has been initiated. We have taken a
decision and we have also taken this up with the
law department. It is under process and we will
make an announcement soon. We are committed
to that,” Javadekar said, without elaborating
much.
The government will have to amend the Cable TV
Network Rules (CTNR) 1994 under which the 12-
minute ad cap rule has been framed. The I&B
ministry will propose the amendments to the law
ministry, which will then take it to its logical
conclusion before it is notified.
As per the Advertising Code under the CTNR,
“No programme shall carry advertisements
exceeding 12 minutes per hour, which may
include up to 10 minutes per hour of commercial
advertisements, and up to 2 minutes per hour of
a channel’s self-promotional programmes.”
Javadekar’s statement will soothe the nerves of
FTA channels that have been fighting a legal
battle with the Telecom Regulatory Authority of
India (TRAI) for more than a year. The Delhi High
Court has offered interim relief to some channels
from the regulation.

Process to exempt FTA channels from ad cap has been initiated: I&B minister | TelevisionPost.com

 

[sukhsandhu]

dd fta channel par hanuman chalisa yantra ke bina kush ata hi nae he jab marzi laga ke dekho..