Breaking Reliance and Disney merger approved by CCI

[Nikhil Shirvankar]

Colors (brand if not all channels) may cease to exist because Paramount claims Colors to be there brand, else they would have to go for a license agreement.
MTV, Nick, Comedy Central, VH1 are Paramount original brands, which should exist independently out of the merged entity, and there shouldn't be a non-competitive clause since TV18 is keen on Viacom18 acquisition and not the other way round.

 

[coolwater0055]

But bro Sony is always 2nd in terms of bidding like:-

SONY WAS 2ND HIGHEST BIDDER IN IPL RIGHTS.
SONY WAS 2ND HIGHEST BIDDER IN ICC RIGHTS.
SONY WAS SECOND HIGHEST BIDDER IN BCCI BILATERAL RIGHTS.

Sony was second in race when two people were running in face

 

[hike]

Star Gold won’t be closed….. If colors cineplex will be closed then colors may be renamed as Star Gold Cineplex

Read again I've said same thing

Star Gold is very popular and known brand in television history that's why they must keep this legacy and remove suffix Colors from each channel and add Star Gold with it and it would be better for them to shut few of the non performing assets.

Star Gold Cineplex (Star Gold 2 should be merged in it)
Meanwhile,
Star Gold Superhit
Star Gold Bollywood
all sounds good but here they should push few of such channel in JioTV instead of Cable/DTH including Star Gold Romance and Star Gold Thrill like non performing assets.

 

[hike]

High hopes Mukesh Ji will choose Hotstar against Jio Cinema. Made a concept logo of rebranded Disney+ Hotstar as Jio Hotstar.

Why not just call it hotstar let's maintain some class.

 

[Aneesh Bal]

Jio Hotstar

 

[sid24]

Why not just call it hotstar let's maintain some class.

Actually....jio cinema sounds cheap...
And its actually worst app

 

[DisneyStarViacomMergerFan]

Read again I've said same thing

Star Gold Cineplex (Star Gold 2 should be merged in it)
Meanwhile,
Star Gold Superhit
Star Gold Bollywood
all sounds good but here they should push few of such channel in JioTV instead of Cable/DTH including Star Gold Romance and Star Gold Thrill like non performing assets.

Yes you’re absolutely correct…. If colors cineplex does not shut down then it should be converted to a proper south dubbed movie channel… Star Gold Cineplex ( which star gold 2 should merge) Star Gold Superhit Star Gold Bollywood should happen as well… and btw it sounds unique to me. Just wait and watch what happens after merger gets completed

 

[Aksgr]

Colors (brand if not all channels) may cease to exist because Paramount claims Colors to be there brand, else they would have to go for a license agreement.
MTV, Nick, Comedy Central, VH1 are Paramount original brands, which should exist independently out of the merged entity, and there shouldn't be a non-competitive clause since TV18 is keen on Viacom18 acquisition and not the other way round.

Colors is no more paramount brand . It was purchased in 500M $ deal by RIL while buying out 13% paramount stake in viacom18

 

[kamathur]

I think the problem at hand is quite healthy one for this merger. As they have loads of rights to various contents - and so many properties scattered. So the wise move would be to keep stronger brands which are already recognized or we create a new umbrella for consolidating the content.

But yes, English genre is going to get stronger - e.g. Infinity, Comedy Central, Nick, Disney International are going to stay. In terms of branding Infinity and Comedy Central aren't going anywhere but yes Disney International may become Nick YA or something. And the same process would be followed in most of the branding strategy. So Star Utsav 1 & 2, Star Plus and Colors can become on working on scripted content and while other in unscripted catering to properties like Big Boss, Khatron ke Khiladi etc.

But still early days, we will get to know by mid of this month in terms of which approach are they going with.

 

[Aksgr]

I think the problem at hand is quite healthy one for this merger. As they have loads of rights to various contents - and so many properties scattered. So the wise move would be to keep stronger brands which are already recognized or we create a new umbrella for consolidating the content.

But yes, English genre is going to get stronger - e.g. Infinity, Comedy Central, Nick, Disney International are going to stay. In terms of branding Infinity and Comedy Central aren't going anywhere but yes Disney International may become Nick YA or something. And the same process would be followed in most of the branding strategy. So Star Utsav 1 & 2, Star Plus and Colors can become on working on scripted content and while other in unscripted catering to properties like Big Boss, Khatron ke Khiladi etc.

But still early days, we will get to know by mid of this month in terms of which approach are they going with.

the reason for sonic launch was that nick isnt owned by RIL . so they wont brand any channels using foreign brand. similar to disney doing with hungama