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Apart from ads, they are also telecasting some movies in worst aspect ratio. Hum Dil De Chuke Sanam was once telecasted in a worst aspect ratio where the picture was compressed and there were huge black bars at top and bottom. Even Devdas was aired in a bad PQ.CCB Is airing ads more then movies buddy most of the interesting good films are airing in midnight timings Viacom18 is not promoting CCB perfectly.. Viacom18 is acquiring bollywood films blindly but no proper airings.
It is hard to watch some good movies in worst PQ.